There is a “heavy whisky” smell associated with the all-natural fluid and it is because it is made from a biofuel. An example of "Biofuel" is ethanol which is made from corn, instead of coal and petroleum. We are working with new vendors to procure a product that has a less unpleasant smell.
If you are looking for an all natural starter, please consider our Tumbleweeds. This product provides a natural and odorless way to start your fire. It has an 8-10 minute burn time and is a wonderful alternative to liquid lighter fluid.